Prioritise Clear and Readable Text
For many elderly users, vision can be a concern. Opt for a default font size that is comfortably readable without requiring users to zoom in. Avoid overly decorative or thin fonts that can be difficult to decipher. Ensure sufficient contrast between text and background colours. Dark text on a light background is generally the most effective combination. Consider using sans-serif fonts, as they often appear cleaner and are easier to read on screens.
When structuring your content, use headings and subheadings to break up text into digestible chunks. This not only improves readability but also helps users quickly scan and find the information they need. Short paragraphs and bullet points can further enhance clarity and reduce cognitive load.
Make Navigation Intuitive
Complex or hidden navigation menus can be frustrating for anyone, but especially for older users who may be less familiar with modern web design conventions. Keep your main navigation menu clear, consistent, and visible on every page. Use straightforward labels for your menu items, such as 'About Us,' 'Services,' 'Contact,' and 'Products.'
Ensure that links are clearly distinguishable from regular text. Underlining links is a common and effective practice. Avoid using small or hard-to-click buttons. Buttons should be large enough to be easily tapped or clicked, with adequate spacing around them to prevent accidental selections.
Simplify Forms and Input Fields
Online forms are a common way for customers to get in touch or make purchases. For elderly users, these forms should be as simple and straightforward as possible. Clearly label each field, indicating what information is required. Use standard input types, like text fields for names and email addresses, and dropdowns for selections where appropriate.
Provide clear instructions and error messages if a form is not filled out correctly. Instead of generic error messages, explain exactly what needs to be corrected. For example, instead of 'Invalid input,' try 'Please enter a valid email address.' This guidance helps users complete the process without confusion.
Ensure Contact Information is Prominent
Making it easy for customers to contact you is crucial for any business. For elderly customers, who may prefer to speak with someone directly or find online processes challenging, having easily accessible contact information is paramount. Display your phone number, email address, and physical address (if applicable) clearly on your website, ideally in the header or footer of every page.
Consider offering multiple ways to get in touch. A prominent phone number that is clickable on mobile devices can be very helpful. If you offer a contact form, ensure it's easy to find and use, as mentioned previously. The goal is to remove any barriers that might prevent a customer from reaching out.
Avoid Relying Solely on Colour
Some individuals, including older adults, may have difficulty distinguishing between certain colours, or they may be colourblind. Therefore, it's important not to use colour alone to convey important information. For instance, if you're highlighting required form fields, use an asterisk (*) in addition to a colour change.
Similarly, if you're using colour to indicate status (e.g., a green button for 'Submit' and a red button for 'Cancel'), ensure there are other visual cues. This could include clear text labels on buttons or distinct icons. This practice ensures that all users can understand the meaning of visual elements.
Consider Keyboard Navigation
While many users navigate with a mouse, some, including older individuals or those with motor impairments, may prefer or require keyboard navigation. Ensure that all interactive elements on your website, such as links, buttons, and form fields, can be accessed and operated using the Tab key, Enter key, and arrow keys.
Users should be able to see which element is currently selected when navigating with a keyboard. This is often indicated by a visible outline or highlight around the focused element. Testing your website with a keyboard alone can reveal areas where navigation might be difficult or impossible.
Practical checklist
- Use a default font size that is easily readable.
- Ensure high contrast between text and background colours.
- Keep navigation menus simple and consistent.
- Make contact information clearly visible on all pages.
- Do not rely on colour alone to convey meaning.
- Test your website using keyboard navigation.
Common questions
Why is website accessibility important for elderly customers?
Many elderly individuals may experience changes in vision, hearing, or motor skills that can make using a standard website challenging. By making your website accessible, you ensure that these customers can easily find information, contact you, and engage with your business, leading to a better customer experience and potentially increased business.
What is the most important accessibility feature for older users?
While several features are important, clear and readable text with good colour contrast is often cited as a primary concern for elderly users due to potential age-related vision changes. Making navigation intuitive and contact information prominent are also highly beneficial.
Do I need to be a web development expert to make my website accessible?
No, many accessibility improvements can be made with basic website management knowledge. Focusing on clear text, simple navigation, prominent contact details, and avoiding colour-only cues are practical steps that don't require advanced technical skills.
Discuss Your Website Needs
Understanding website accessibility is a great first step. If you'd like to explore how your current website performs or discuss potential improvements, we're here to help.
Connect with HelixCore