DIGITAL BASICS
Planning a Website Content Refresh Without a Full Rebuild
A practical approach to updating an ageing website without starting from scratch.
Audit before you rewrite
List every page and note what's outdated, missing, or unclear before making changes.
Prioritise the pages customers actually visit
Focus first on service, contact, and location pages rather than lower-traffic content.
Update in stages, not all at once
A phased refresh is easier to manage and lets you check what's working before continuing.