DIGITAL BASICS
Planning a Referral or Loyalty Program Page
A practical starting approach for businesses considering a referral or loyalty page on their website.
Keep the mechanics simple
A program that's easy to explain in one sentence is easier for customers to actually use.
Make the value clear upfront
State plainly what a customer or referrer receives, without vague or shifting terms.
Track it before scaling it
Test a simple version first and confirm it works operationally before expanding.