DIGITAL BASICS
Planning a Rebrand Without Losing Existing Customers
A cautious approach to updating a business name, logo, or website without confusing loyal customers.
Communicate the change clearly
Let existing customers know ahead of time through the channels they already use, rather than a silent switch.
Keep old contact points working
Redirect old website links and keep old phone numbers active during the transition period.
Update listings consistently
Update your name and details across your website, Google Business Profile, and social platforms at the same time.