MESSAGING BASICS
Email Deliverability Basics for Small Businesses
A cautious overview of why business emails sometimes land in spam and how to reduce that risk.
Use a proper business domain email
Sending from a branded domain email is generally more trusted than free consumer email addresses.
Avoid spammy-sounding language
Excessive urgency, all-caps subject lines, and heavy promotional wording can trigger spam filters.
Keep your list permission-based
Sending only to people who expect to hear from you protects both deliverability and trust.