MESSAGING BASICS
Bulk Email and SMS: Compliance Basics for Indian Businesses
A cautious overview of permission, relevance, and measurement before scaling outbound messaging.
Permission comes before volume
Send to people who expect communication from you. Purchased lists and aggressive blasting damage trust and deliverability.
Keep messages useful and identifiable
Clear sender identity, a real reason to write, and an easy opt-out are basic hygiene for both email and SMS.
Measure response quality, not only sends
Track replies, unsubscribes, and complaints. A smaller, relevant list usually outperforms a large cold list.