DIGITAL BASICS
Choosing a Domain Name: A Practical Checklist
What to check before locking in a business domain name.
Keep it short and easy to say aloud
A name that's easy to spell over a phone call reduces lost customers from typos.
Check availability across the basics
Confirm the domain, and ideally a matching business name on major platforms, before committing.
Avoid names too close to competitors
A name too similar to an existing business can confuse customers and cause search visibility issues.