ANALYTICS BASICS
Setting Up Google Analytics and Search Console: A Beginner's Guide
A practical starting checklist for business owners setting these tools up for the first time.
Verify ownership carefully
Follow the verification steps precisely — incorrect setup is a common reason data doesn't appear.
Connect the two tools together
Linking Search Console and Analytics gives a fuller picture of how visitors find and use your site.
Check back weekly, not hourly
These tools are more useful for spotting trends over weeks than for daily obsessive checking.