ANALYTICS BASICS
Website Analytics Basics for Non-Technical Business Owners
A plain-language introduction to understanding basic website traffic data.
Start with three numbers
Visitors, top pages, and enquiry actions (calls, forms, WhatsApp clicks) tell you most of what you need to know at first.
Watch trends, not single days
One slow day rarely means much — look at patterns over a few weeks instead.
Connect data to real outcomes
Traffic that doesn't lead to enquiries or calls is less useful than a smaller, more relevant audience.