DIGITAL BASICS
Social Media vs a Website: Understanding What Each Is For
A practical breakdown of how social media and a website serve different roles for a local business.
Social media builds visibility
Platforms are good for discovery and staying top-of-mind, but algorithms control who actually sees your posts.
A website is something you own
Your website isn't subject to a platform's algorithm changes or policy shifts — it's under your control.
Use them together, not as substitutes
Social media can drive visitors to a website built to convert them into enquiries or bookings.