DIGITAL BASICS
Choosing the Right Website Type: Booking, Catalog, or Informational
How salons, clinics, gyms, and shops can decide which website structure actually fits their business.
Match structure to customer intent
A clinic often needs booking-first pages, while a shop may need a catalog-first layout — start from how customers decide.
Don't overbuild on day one
A focused three-to-five page site that works well usually outperforms a large, half-finished one.
Plan for growth without redoing everything
Choose a structure that can add pages later without a full rebuild.