DIGITAL BASICS
Planning Staff or Team Page Content That Builds Trust
A practical approach to writing a team page that feels genuine rather than generic.
Use real photos and real names
Genuine team photos build more trust with local customers than stock imagery or omitted names.
Keep bios specific, not generic
A short, specific note about each person's role is more useful than vague praise.
Update it as your team changes
An outdated team page with former staff can undermine trust — review it periodically.